Please note: the pilot phase of Choose Local SMC will end on October 31, 2022. Don’t forget to redeem your points by October 18, 2022 and continue to shop local!

The County of San Mateo presents

The New
Choose Local App

Our new mobile app that rewards San Mateo County community members with SMC Points when they shop, dine & support local businesses!

An app to be proud of

Connect and do your part

Choose Local connects residents and workers with locally owned and independent businesses near them, through the Choose Local app. App users are rewarded with SMC Points and your dollars support economic recovery for local businesses still struggling from the pandemic!

Unlock our community's hidden secrets

Discover San Mateo County

Choose Local is designed to empower people who live and work in San Mateo County to shop local and invest in independent businesses that create local jobs and economic vitality. The app also highlights the stories of the diverse family, immigrant, women, veteran, disabled, LGBTQ+, business owners and their employees who offer unique alternatives to chain and on-line mega-stores. App users are rewarded with SMC Points for supporting local and independent businesses recovering from pandemic impacts.

How it works

Making an impact is easy

1Experience your city

Discover local stories, events, and join reward offers.


Earn SMC Points when you shop local according to the reward offers.


Shop with your SMC Points at select businesses.

Download and discover reward offers!

Get more information on how it works

Get more information on how it works


Are you a local business owner? Join today!

Choose Local gives you a way to attract more customers, engage with them and boost revenue while helping shape the San Mateo County community.

Good for local business

Boost your business

Get spotted

The app shines a spotlight on your business so locals get to know it.

Reward offers

The app includes reward offers at businesses like yours, so locals can earn SMC Points when they shop.

Accept Points as payment

You’ll be featured as a business where shoppers can redeem their SMC Points.

Join and become a beloved Choose Local spot! ?