Earn & redeem Halfmoons with Utica Proud

Halfmoons are local rewards from the City of Utica. Earning Halfmoons is easy—join reward offers and shop at participating businesses. Once earned, users can redeem Halfmoons at participating businesses, further helping the local economy grow!

How to earn Halfmoons


Link your card

Link the credit or debit card you plan to use for qualifying purchases. We use Plaid, a leading provider trusted by many popular apps, to connect to your account.


Join reward offers

Join offers to start earning Halfmoons. Each reward offer includes a list of participating businesses where you can earn Halfmoons when you shop. Reward offers are updated regularly, so please read the terms and duration details of each offer to make sure you don’t miss out!


Shop local!

Receive Halfmoons for qualifying purchases made with your linked credit/debit card! Your Halfmoons appear automatically in your app balance after payment has been confirmed. This can take a few days, but don’t worry—we’ll always let you know when they’re in.

Time to redeem your Halfmoons!


Where can I redeem?

You can redeem your Halfmoons at any business marked with an “R”. Note that these businesses change from time to time. The redemption value of each Halfmoon is $1.


Select the business

Let the business know you’re paying with Halfmoons, tap on the redeem option and choose the business you want to pay (woohoo!).


Pay with Halfmoons

Enter the amount of Halfmoons you’d like to redeem and make sure you click ‘Redeem’. The confirmation will serve as proof of purchase for the business

We care about your privacy

To automatically earn rewards for local shopping, you’ll be asked to link your everyday credit or debit card to your account.

Why is card linking a requirement?

Linking your credit or debit card allows us to identify your qualifying purchases, and automatically grant you rewards.

Safety is a top priority for us

Secure card link is powered by Plaid, an industry leader, used by top-tier fintech companies like Venmo, and fully compliant with the US open banking regulations.

Top-tier encryption

Your bank login credentials are encrypted and never stored. Also, we’ll never share or sell your data.

We are transparent

We ONLY identify your purchases at participating businesses, and we are in a read only mode, so we can’t and never will perform any action on your behalf.

Download the app to find out out more

And to stay up to date with our exciting Reward Offers

And to stay up to date with our exciting Reward Offers