The City of Utica presents
The New
Utica Proud App
Our new mobile app that rewards app users with Halfmoons when they shop, dine & support local businesses in Utica!
An app to be (Utica) Proud of
Connect and give back while getting rewarded
Utica Proud uses the app to connect app users with locally owned and independent businesses near them. App users are rewarded with Halfmoons which they can then redeem at other eligible businesses on the app! A win-win for all!
Unlock the city of Utica's hidden secrets
Discover Utica
Utica Proud is designed to empower people who live and work in Utica to shop local and invest in independent businesses that heavily contribute to the diversity of Utica. From every purchase made, app users are rewarded with Halfmoons which they can then redeem at other eligible businesses on the app.
How it works
Making an impact is easy. Getting rewarded is even easier.
1Experience your city
Discover local stories, events, and join reward offers.
2Earn
Earn Halfmoons when you shop at eligible Participating Businesses on the app!
3Redeem
Shop with your Halfmoons at select businesses.
Download Utica Proud to browse reward offers!
Get more information on how it works
Get more information on how it works
Businesses
Are you a local business owner? Join today!
Utica Proud gives you a way to attract more customers, engage with them and boost revenue while helping shape the Utica community.
Great for local business
Boost your business

Get spotted
Let Utica Proud shine a spotlight on your business for users to visit.

Reward offers
Utica Proud offers users reward offers at Participating as well as Redeeming Businesses, like yours, so users can earn Halfmoons when they shop.

Accept Halfmoons as payment
Becoming a Redeeming Business will allow shoppers to redeem their Halfmoons.